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Brand Refresh Wednesday: Southwest Airlines

Sep 10, 2014

Southwest Airlines just announced a full brand/identity refresh, by Lippencott. Overall it’s a nice improvement over the stale, 90’s feeling previous identity. At first the heart feels a bit disconnected and random but when you discover it harkens back to the original Southwest Airlines logo from 1967 it makes more sense and adds a nice touch of heritage.
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The Power & Importance of a Logo

Mar 24, 2014

Take a look at this great infographic that breaks down some of the key ingredients of a logo and some of the factors involved with some of the world’s most powerful brands.

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