How much is brand consistency worth?

This might not be a question you find yourself asking often. Even though we spend a tremendous amount of time discussing branding, plenty of companies go forth into that dark night…uhh… move forward with their branding plans, without ever measuring the growth benefits or possible setbacks. Luckily, for all of us, Lucidpress, in partnership with Demand Metric, surveyed over 200 organizations to better understand the impact and value of brand consistency.