Put That Annoying Little Hashtag to Work!
Love them or hate them, hashtags are everywhere. While they are used and often abused in many ways, hashtags can be a great marketing tool to build brand awareness and customer engagement – especially at an event like a trade show, product launch, conference, meeting or live promotion.
Read More
Uncover Your Company’s Core Purpose For Meaningful Growth
On rare occasion in our careers, we are given the opportunity to make a huge difference. When you get that opportunity, act upon it and see immediate results…well, it just doesn’t get much better than that.
Read More
If a picture is worth a thousand words, what’s a video worth?
I have jokingly justified video’s worth a few times, saying “if a picture is worth a thousand words then video must be worth 24,000 words a second.” Even though this is said just to get a rise out of my marketing and photography friends, it got me thinking about the real worth of video.
Read More
Brand Refresh Wednesday: Southwest Airlines
Southwest Airlines just announced a full brand/identity refresh, by Lippencott. Overall it’s a nice improvement over the stale, 90’s feeling previous identity. At first the heart feels a bit disconnected and random but when you discover it harkens back to the original Southwest Airlines logo from 1967 it makes more sense and adds a nice touch of heritage.
Click Here
