Inspiring Creativity
Check out this compilation of interviews captured on film by global multidisciplinary cultural organization Liberatum, which explores what creativity means and the catalysts that inspire it.
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Brand Refresh Wednesday: Southwest Airlines
Southwest Airlines just announced a full brand/identity refresh, by Lippencott. Overall it’s a nice improvement over the stale, 90’s feeling previous identity. At first the heart feels a bit disconnected and random but when you discover it harkens back to the original Southwest Airlines logo from 1967 it makes more sense and adds a nice touch of heritage.
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The Sad Cushion of Design
We recently came across this great/quick analogy on the difference it can make to include designers from the beginning of a project vs. merely adding design in later…
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Expect Your Brand To Act & Behave Like A Decent Person
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