Check out this great article from Inc.com about why it is so important to maintain brand consistency. Surprisingly brand consistency is often overlooked and under-valued still today. We have worked with many brands over the years, some of them “get it” and some of them don’t but regardless we always work towards either establishing or maintaining maximum brand consistency… whether the brand is happy with their current status or not.
Check out the article below and feel free to give us call if you or a client ever want to discuss how we can help you with your brand consistency.