DISCOVERY 1.5
(RESEARCH AND TRENDS)

“EVEN IF YOU’RE ON THE RIGHT TRACK YOU’LL GET RUN OVER IF YOU JUST SIT THERE.”

– WILL ROGERS

OVERVIEW

Since 2005 TYTAN International has developed and distributed high quality packaging, wrapping and protective solutions for agricultural and industrial markets nationwide.

To date, TYTAN has been relatively successful with little, limited or no marketing. The success they have experienced speaks to the strength of their products, the responsiveness of their customer service, the experience of their sales force and also the timeliness of their delivery process. However, they have identified a current plateau to be overcome and surpassed with a brand “refresh” along with increased marketing support, including: new logo, tagline, colors, branding visuals, photography, website and other expanded marketing possibilities.

Current value that TYTAN provides:

High quality products
Truly nationwide (28+ distributors)
Faster shipping (multiple strategically located warehouses)
Superior customer service
Highly experienced and educated sales force

Descriptors

high quality
fast
responsive
friendly
customer focused
confidence
single-source

Specialties

Baler twine and wire
Net/Bale wrap
Silage containment
Tarps and tape
Rubber bands, strips, straps and rope
Various rope and twine solutions
Industrial seals, straps, ties, flags, films and more

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CURRENT BRAND STATUS

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WHAT EXACTLY IS A BRAND?

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BRAND:

“A person’s gut feeling about a product, service or company.”

– Marty Neumeier (Brand Gap, Zag, etc.)

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WHAT’S YOUR REACTION TO SEEING EACH OF THE ABOVE LOGOS?

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HERE’S HOW THEY (AND OTHERS) GOT THERE

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I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

– Maya Angelou

The mind can be convinced but the heart must be won…

People don’t buy WHAT you do, they buy WHY you do it.

– Simon Sinek (Start With Why)

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START WITH WHY

(THE GOLDEN CIRCLE)

When the Skyline 360 team first discovered Simon Sinek’s Golden Circle, as he so eloquently describes in his Start With Why book and Tedx Presentation, it resonated with us so much that we knew it had to be part of our own methodology. We use it not just in how we market ourselves, but as a subliminal part of how we take our clients’ brands to the next level. Whenever possible we directly integrate this concept into our discovery and brand-bulding strategy solutions.

While we would like to follow this methodology on every project, we recognize that often times aggressive project timelines and modest budgets do not allow for a client to take a step back and examine their entire organization’s business and marketing approach. We do, however, believe that it is a crucial step in truly moving a brand to the next level.

In the essence of time, we will not go into details about it here but if there is interest in learning more, we will be happy to elaborate and hopefully work with you to discover your “why”.

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