MATRIXCARE

MatrixCare is a software platform designed to provide digital client management tools for both skilled nursing and assisted living locations. They came looking for a new campaign concept to help increase their leads at upcoming trade shows.

Together we identified the active and busy lifestyle that both skilled nurses and assist living care givers engage in day-in and day-out. We then developed a concept around the giveaway promotion of a FitBit health tracker and then connected the 2 with the theme “The Perfect Fit”.

From there we created a pre-show ad as well as a multi-use video, designed to be used both in their booth and in the rest of their marketing. We sent a film crew to several locations that used MatrixCare and coupled several interviews with candid footage of everyday activities at these locations.