Jason

Gilmour

Art Director
Graphic Designer
Photographer

EDUCATION

Bachelor of Fine Arts
Major: Graphic Design
UW-STOUT
1997

Years of Professional Creative Experience

;

Experience

VIRTEX Marketing

 

Owner/Art Director

VIRTEX Marketing is a creative digital and interactive solutions provider specializing in Virtual Exhibits, Virtual Environments, 3D modeling, animation, Interactive 3D experiences, Interactive 3D products, 3D Exhibit Design, web design/development (WordPress) and Virtual Facility Tours. My part time responsibilities have included project management, team leadership, design and creative direction on projects as needed, technical IT support and web-based solutions for client projects and internal systems.

virtexmarketing.com

Skyline Displays & Skyline 360

 

“Account & Creative Executive”

In 2012 I joined the Skyline Exhibit Design Team as Graphic Designer but soon became a resource to the internal Marketing Department. After splitting my time between the exhibit design team and the internal marketing department, in 2014 I migrated to the Marketing Department full-time in order to focus on internal marketing along with simultaneously initiating a new “Creative Services Group” that would eventually become “Skyline 360” focusing on providing marketing and creative solutions to clients. Between 2014 and 2016 my time was primarily spent on internal marketing which included a full branding overhaul for Skyline that I was the lead designer for. In 2016 I found myself reporting directly to the VP of Marketing but spending most of my time on client projects, working on marketing campaigns, ideation, corporate client re-branding, web site design/development, touchscreen experiences, video shooting, photography, presentations, and all other forms of creative agency solutions for many different corporate clients in diverse industries. Potential projects were brought to our team through the North American Skyline dealer network. Our team would often meet with the Skyline dealer and their client to first make a full capabilities presentation. From there we would discuss the client’s brand, audience and the potential marketing project. We would then return to the client with an initial concept, timeline and cost estimate. In January of 2020 Skyline was purchased by a capital investment group and by March of 2020 my department was eliminated. I worked a total of 16 years at Skyline.

Skyline Retail & Skyline Intl.

 

Marketing Designer, Exhibit Designer & Retail Solutions Designer 

After an 8 year hiatus I returned to Skyline to offer creative support to 2 new business endeavors. Skyline Retail Environments was focused on retail solutions and the other was focused on International clients and International dealer development. From 2008-2009 I was largely focused on Marketing and Design for Skyline Retail Environments. During this time I designed 3D and graphic solutions mostly for retail client projects. I was also tasked with developing all internal marketing materials including brochures, sell sheets, exhibits, and web sites for the retail department. In late 2009 Skyline withdrew from the retail sector and thus my time shifted away from Skyline Retail Environments and onto Skyline International 100% where I worked directly with a small sales team focused on securing international dealers and distributors for Skyline. From 2010 to 2012 I created all the marketing visuals for Skyline International and several exhibits for international shows. I also designed and developed the web site, 3D assets, lookbooks and catalogs for the dealers.

Simon Delivers

 

Marketing Designer & Photographer  

In 2006 I was initially hired by Simon Delivers (online grocery delivery service) on a freelance basis to photograph grocery products for web site use. Soon after I also began assisting with weekly email campaigns, web site updates and marketing. In 2007 I was hired full-time and continued producing weekly print and digital marketing promotional pieces along with, making web site updates,  photographing new products and photographing fully prepared & stylized meals for the recipe section.

WSA, WPSA & SNO-X Magazine

 

Marketing Designer, Magazine layout & Photographer  

After working with the World Snowmobile Association (WSA) for several years on a freelance basis, in 2003 they re-organized as The World PowerSports Association (WPSA) and I was then hired full time to provide internal marketing support as well as to be the full time designer and photographer for a new Snocross-focused magazine called SNO-X Magazine. During this time I photographed many snocross races across North America including several ESPN Winter X-Games. I also produced graphics for semi trailers, racing teams, signage, autograph stock, sponsor packages, graphic wraps on snowmobiles, annual yearbooks, web sites as well as the bi-monthly magazine.

Landmark Photography & Design

 

Graphic Designer & Photographer  

For several years I worked part time for Landmark as their chief creative designer. During this time I created many sell sheets for real estate developers and home developers. Landmark also provided architectural photography which I assisted with on many occasions.

IntXX

 

Web Site Designer  

During the internet “bubble” of the late 90’s and early 2000’s I was hired away from Skyline to pursue a full-time position designing web sites. We still primarily utilized HTML and CSS with Adobe Dreamweaver being the layout tool of choice. Following the 9/11 tragedy, the company made a series of layoffs which I was included in. Shortly after my layoff the company went out of business.

Skyline Displays

 

Graphic Designer, Internal Marketing, Retail Fixture & Exhibit Designer

Following my graduation from UW-Stout and 2 summer internships at Skyline Displays I was hired full time initially to support a small sales team focused on developing retail accounts, providing high-quantity large format printing capabilities and retail fixture solutions. I was the sole designer and production artist for all client projects. I also developed unique branding and marketing assets for our department. After Skyline regrouped, reorganized and moved, the retail department was dissolved. I switched over to the custom exhibit design team and provided custom 3D exhibit design solutions for clients until my departure in 2000.

Gilmour Creative

 

Freelance Graphic Designer & Photographer

Ever since graduating with a degree in Graphic Design I have been providing freelance creative services and photography. It was after a department elimination at Skyline in 2020 that I (Gilmour Creative) was made a “preferred vendor” of creative services to the Skyline North American Dealer Network. During the 2020/2021 pandemic, the trade show and live event industry effectively shut down, so I refocused my time on producing virtual solutions through a new LLC I formed called VIRTEX Marketing.

gilmourcreative.com

Skills

  • Art Direction
  • Graphic Design
  • Exhibit Graphics (Large Format)
  • Branding & Identity Design
  • Collateral Design (brochures, flyers, sell sheets)
  • Advertising (print & digital)
  • Signage (Print & Digital, concept to fulfillment)
  • Marketing/Theme Campaign Development
  • Corporate Web Sites (WordPress)
  • UX/UI Design
  • Email Campaigns/Marketing + CRM
  • Touchscreens & Interactive Experiences
  • Presentations & Proposals
  • Packaging & Design for Retail
  • Photography/video (studio/location)
  • 360º and Action Photography
  • 3D & Exhibit Design
  • Adobe Creative Suite
  • Asana Project Management
  • Microsoft Office

Examples

C

Logo & Branding

Exhibit Design, Graphics & Art Direction

Tempur360_1Snap Content

UI/UX, Web Site Design & Web Development

Marketing, Advertising & Collateral

Email Marketing

Posters, Signage & Corporate Interiors

Books, Magazines, Programs, Catalogs & White Papers

Retail Fixtures, Retail Displays & Product Marketing

Photography

Yurt Cozy Getaway - exteriorSnap Content

Video Production

Interactive & Experiential Solutions